Ed is one big arse brand around the world, and most of the “Hello” magazine readers amongst us will instantly recognise this stuff, because it has already done the celebrity rounds in the States. I wonder if we’ll see Obama in it any time soon?
Ed Hardy is the self-named brand of a US tattoo artist. Not your normal person to name a world famous clothing range after, but hey, it’s the 80’s…again. All the clothes feature tattoo-designed artwork, normally stitched in, and worth a few bucks. Everything looks frickin cool and original, and would have definitely been a big hit in non-recession times.
Say “Hello” to Ed…
It’s not hard to see why the US celebs really started wearing it, and how it’s filtering its way down to our streets. It pretty much feels exactly the same story as the formally impressive Von Dutch. Could there be a link!? You bet, Christian Audigier. He even gave them trucker hats too! (which can be easily found at your local stall-dude, who insists they are real…). The colours and rebellious symbols (ahh Skulls) pretty much define our generation right now. We want colours, we want quality clothes, but unfortunately we also want money, and Ed wants it to…all of it. I’m having a real hard time not giving it to him right now.
- Darren Kingman
