Nike, not content with just a shop, they went out and invented a town! A town of Nike. Doesn’t that just say to you, “look how big we are”. With good reason though. Nike does need a town just to contain their latest releases. You won’t generally find any older clothes or trainers here, unless their coming back because of the demand for retro, but everything here is brand spanking new, they even throw in some cool innovations that “those other” brands don’t have, such as Nike iD and the football shirt printing bit (check their site for more info).
At the crossroads of Regent Street and Oxford Street, it is pretty much the heart of where young Londoner’s go to shop. There is also something about being up town that makes you feel that little bit more lavish. So if your into Nike, watch out, cause this place will put a hole in your newly purchased pocket.
- Darren Kingman
