“Ronsil: It does exactly what it says on the tin”. With American Apparel you know where you stand. Before you even walk in, you know what you’re walking into. It’s like the complete opposite of a dark glassed, mysterious shop with bouncers on the door. American Apparel screams to everyone on the street, “we sell bright, trendy things and we love it”. As soon as you walk in you're surrounded by pink leggings, yellow jumpers, furry things (but their bright), and the lights, that beam down like the sun, shining on everything as if the light is saying, “look how bright everything in here is”.
This shop does suit Young Londoner’s who are bored of wearing the same thing as everyone else. American Apparel sells nearly everything trendy, a lot of it bright, but why not? “If your trendy and you know it, go American Apparel…and clap your hands *clap* *clap*”
- Darren Kingman
