Choice is one of the must visit clothes stores for the fashion conscious young Londoner's who don't mind paying a bit extra to look "the shiz". The prices can however range from "that's not too bad...I'll try that on" to "guess how much this is....just guess". Choice work really hard on maintaining that exclusive type image, an image built up from not only having the latest releases from the biggest fashion labels around, but by also finding new ones which almost always ends in it being put in a Choice labelled bag.
Choice happen to be very good at not leaving you with one. To say the least, it is an interesting name for a shop that provides a service the equivalent of a grown up sweet shop, and we all know how that ends up! Expect to find the latest releases from brands such as Diesel, Lacoste, Lyle and Scott, Ed Hardy, plus many more. Choice happily split their stores in equal sizes for boys and girls, so no-one is left out. Yay!
