Remember Asics? They use to be like in the Hi-Tech league of trainers, which in all honesty, was kinda like English Division 3. Anyway, these days they've got the much much much cooler named "Onitsuka Tiger" range out. Sounds quite Japanese huh? And it is. They even have a clothing range designed based on what Zodiac sign you are.
The label is available online but most Londoner's would probably want to check out the Carnaby Street Store. You really do have to check out their co.uk homepage and check out the shoe island picture! Genius!
Another piece of genius you might have just seen was the trainers vending machine Onitsuka Tiger put on Carnaby Street. If that isn't viral marketing, I don't know what is. I might have felt a little uncomfortable with 7 people watching me try on some trainers, but that dude was perfectly happy...even with a camera man there to capture the moment. Memories.
